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Keywords: UTAUT2
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Journal Articles
Journal of Islamic Marketing (2024) 15 (11): 2732–2758.
Published: 03 June 2024
... a causal exploratory method with quantitative and qualitative approaches presented in two parts. The first study (Study 1) was empirical testing of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) used WARP-partial least square by modifying the variables of customer trust and satisfaction...
Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (2): 410–433.
Published: 04 December 2020
... intention among Islamic Banking customers in Sri Lanka. Therefore, this study contributes new knowledge and insights to the existing body of literature by confirming the viability of the UTAUT2 model in driving m-banking usage adoption among Islamic Banking customers in Sri Lanka. Sabraz Nawaz Samsudeen...
Journal Articles
Journal of Islamic Marketing (2019) 10 (1): 357–376.
Published: 04 December 2018
... 05 04 2017 14 09 2017 27 01 2018 27 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Pakistan UTAUT2 M-banking Actual usage In the past few years, the organizations have devoted sufficient resources to adopt...

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