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1-6 of 6
Keywords: UTAUT2
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–30.
Published: 09 June 2026
... approach complemented by descriptive qualitative analysis of open-ended questions. Quantitatively, a modified UTAUT2 model integrating trust and Islamic religiosity was tested using PLS-SEM. Secondly, qualitative responses from open-ended questions were analyzed descriptively through coding and thematic...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 2732–2758.
Published: 03 June 2024
... a causal exploratory method with quantitative and qualitative approaches presented in two parts. The first study (Study 1) was empirical testing of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) used WARP-partial least square by modifying the variables of customer trust and satisfaction...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (12): 3053–3084.
Published: 01 February 2023
... Limited Licensed re-use rights only Morocco Mobile banking UTAUT2 Actual usage MGA D&M IS success model The past few years have witnessed major changes and transformations in most industries due to the global pandemic (Amankwah-Amoah et al., 2021 ; LaBerge et al...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (7): 1836–1858.
Published: 03 June 2022
...Ubais Parayil Iqbal; Sobhith Mathew Jose; Muhammad Tahir Purpose This study aims to focus on delineating the drivers of intention to adopt mobile banking (m-banking) and its actual use among Islamic banking customers by extending the UTAUT2 model with the trust factor. The study also examined...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (2): 410–433.
Published: 04 December 2020
... intention among Islamic Banking customers in Sri Lanka. Therefore, this study contributes new knowledge and insights to the existing body of literature by confirming the viability of the UTAUT2 model in driving m-banking usage adoption among Islamic Banking customers in Sri Lanka. At present, the Islamic...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (1): 357–376.
Published: 04 December 2018
... 05 04 2017 14 09 2017 27 01 2018 27 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Pakistan UTAUT2 M-banking Actual usage In the past few years, the organizations have devoted sufficient resources to adopt...
