Keywords: United Arab Emirates
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Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2023) 14 (10): 2600–2621.
Published: 19 October 2022
...Rizwan Tahir Purpose This study aims to understand how religion impacts the everyday activities of Muslim entrepreneurs in the United Arab Emirates (UAE). Design/methodology/approach This qualitative research is grounded on in-depth interviews with 50 entrepreneurs presently living and working...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (3): 763–780.
Published: 09 November 2020
...–Wallis (K-W) hypothesis test Principal component analysis (PCA) UAE United Arab Emirates H4. The statement “It is not right to purchase foreign products” significantly portraits the ethnocentric tendencies of Emirati Gen Z consumer. H5. The statement “Buying Emirati...
Journal Articles
Journal of Islamic Marketing (2013) 4 (2): 150–162.
Published: 20 June 2013
...). The perception of multidimensional framework of branding was named by Gad (2003, p. 187) as “Brand Mind Space” to support the idea that “unless you keep on stretching your brand it will implode and eventually vanish in people's minds”. Islam Higher education Brands Qatar Kuwait United Arab...
Journal Articles
Journal of Islamic Marketing (2011) 2 (3): 274–283.
Published: 20 September 2011
... Muslim consumers Consumer behaviour United Arab Emirates As of 2009, about 23 percent of the world population or 1.6 billion people was Muslim (Table I). Islam requires that its followers only consume halal (lawful) products that conform to religious standards. This constraint has...
Journal Articles
Journal of Islamic Marketing (2011) 2 (2): 138–153.
Published: 28 June 2011
.... Design/methodology/approach In total, 151 questionnaires were distributed to the business student population from different universities in United Arab Emirates (UAE). The self‐administered questionnaire required the respondents to answer demographics questions on emirate of residence within UAE, gender...
Journal Articles
Journal of Islamic Marketing (2010) 1 (1): 9–24.
Published: 26 March 2010
...Marcus L. Stephenson; Karl A. Russell; David Edgar Purpose The purpose of this paper is to examine the challenges faced by the hospitality industries in developing an Islamic hospitality identity and indigenous styles of management, particularly in the context of the United Arab Emirates (UAE...

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