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Keywords: University students
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–20.
Published: 03 July 2026
... to explore the perception and reaction of university students in Iraq to such misleading advertising and the role of digital literacy, trust, perceived risk and cultural values. Design/methodology/approach The study used 273 students at Mustansiriyah University and analyzed the data through partial least...
