Keywords: Urge to impulsive buying
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Journal Articles
Journal of Islamic Marketing (2024) 15 (10): 2481–2507.
Published: 19 June 2024
...Moh Muhlis Anwar Purpose By using Technology Acceptance Model, the purpose of this study is to investigate how the perceived usefulness and ease-of-use of shopping mobile apps affects consumer’s flow experience, attitude, impulsive buying tendency (IBT) and urge to impulsive buying on halal...

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