Keywords: User-generated content
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The influence of social media content on attitude, destination image and intention of female Muslim travelers to visit halal destinations: comparison between UGC and FGC

Caroline Octavia Wijaya, Serli Wijaya, Ferry Jaolis
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (2): 402–427.
https://doi.org/10.1108/JIMA-08-2023-0235
Published: 08 August 2024
...Caroline Octavia Wijaya; Serli Wijaya; Ferry Jaolis Purpose This study aims to investigate how user-generated content (UGC) and firm-generated content (FGC) in social media affect attitudes toward halal tourism destinations, destination image and visit intentions among female Muslim (Muslimah...
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