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Keywords: Utilitarian values
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Journal Articles
Discovering Islamic values: a classical grounded theory approach
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (9): 2285–2305.
Published: 12 August 2022
... Iranian lifestyle typology and segmentation of the Iranian market as a large and pristine market in Asia. Grounded theory Hedonic values Islamic spiritual values Iranian value system Utilitarian values In postmodernism, there is a special emphasis on differences rather than similarities...
