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Keywords: Utilitarian values
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (9): 2285–2305.
Published: 12 August 2022
...@yazd.ac.ir 25 02 2022 18 04 2022 24 07 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Grounded theory Hedonic values Islamic spiritual values Iranian value system Utilitarian values In postmodernism...
