.... The purpose of this study is to explore halal tourism and ChatGPT. The study also examines the value co-creation moderating effect on those relationships. Design/methodology/approach The target population for this study was Muslim travelers who previously used technology (website/app) to plan...

...Kesmat AbdelAziz; Nor Hasliza Md Saad; Ramayah Thurasamy Purpose The purpose of this paper is to analyse the factors which influence value co-creation intention through customer engagement during the COVID-19 pandemic. This paper studies the online modest fashion small- and medium-sized...

...Ali Mursid; Cedric Hsi-Jui Wu Purpose This study aims to elucidate customer participation and value co-creation in enhancing customer loyalty in the context of Umrah travelers. First, it identifies the antecedents of Umrah travelers’ participation including service brand image, service employee...