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Keywords: Visual attention
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 279–292.
Published: 13 June 2023
... design stage. Findings The results reveal 14 visual attention variables which are classified into four categories: attractiveness in the market, emotional reactions, improving the shopping style of tourists and visual advertising. Research limitations/implications This study focuses only on Iran...
