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Keywords: Watch behavior
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 446–469.
Published: 15 June 2023
... 05 01 2023 27 04 2023 30 05 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Content credibility Perceived content quality Intention to watch Watch behavior Consumer behavior YouTube had been undoubtedly regarded...
