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Keywords: Western and nonwestern
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2011) 2 (3): 284–294.
Published: 20 September 2011
... for understanding individual values. Then we will measure effects of values on media usage. Hatice Kizgin can be contacted at: h.kizgin@avans.nl © Emerald Group Publishing Limited 2011 Germany The Netherlands Turkish immigrants Western and nonwestern Individual values Consumer behaviour...
