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Keywords: Western and nonwestern
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Journal Articles
The phenomenon of immigrants' consumer behavior: Immigrants' value differences and similarities: a home versus host comparison
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2011) 2 (3): 284–294.
Published: 20 September 2011
... at: h.kizgin@avans.nl © Emerald Group Publishing Limited 2011 Germany The Netherlands Turkish immigrants Western and nonwestern Individual values Consumer behaviour Non‐Western immigrants are a growing segment in European societies and represent a huge potential to marketers...
