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1-4 of 4
Keywords: Willingness to pay
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 270–302.
Published: 10 June 2025
... interest rates, inflation and religiosity on Murabaha’s willingness to pay (WTP) margins. Design/methodology/approach The authors adopt the Mann–Whitney U test to compare ten Islamic and ten conventional banks in Indonesia during 2019 and 2020. This study uses Multiple Regressions and the Contingent...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1425–1445.
Published: 28 May 2020
...Abdul Hafaz Ngah; Serge Gabarre; Bilal Eneizan; Nabihah Asri Purpose This paper aims to identify the factors of willingness to pay for halal transportation among Muslim consumers in Malaysia by extending the theory of planned behaviour with knowledge and religiosity. Design/methodology/approach...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1225–1243.
Published: 28 August 2019
... were analyzed using the partial least squares technique. Findings The results showed that animal slaughter, halal logo, food quality and religious commitment have a positive effect on the willingness to pay for halal food. Religious commitment positively moderates the relationship between storage...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (1): 14–30.
Published: 25 June 2019
...Mohammad Iranmanesh; Maryam Mirzaei; Seyed Mehrshad Parvin Hosseini; Suhaiza Zailani Purpose The purpose of this paper is to extent the theory of planned behaviour (TPB), when extended by self-identity and religious commitment (RC), and is able to predict Muslim consumers’ willingness to pay (WP...
