Keywords: Women
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Journal Articles
Journal of Islamic Marketing 1–26.
Published: 26 February 2026
... almost two decades ago in 2007, increasing attention has been given to this field across multiple journal disciplines and halal industries. Most studies have focused on gender as a statistical analysis variable, while fewer have given in-depth perspectives around women and gender issues or provided...
Journal Articles
Journal of Islamic Marketing (2017) 8 (3): 430–443.
Published: 11 September 2017
...Fadila Grine; Munazza Saeed Purpose The purpose of this research is to analyze the motivation behind the hijab behavior in a multicultural environment of Malaysia; it is a religious obligation or fashion behavior. In an analytic thinking of motivation in influencing women in wearing a hijab...
Journal Articles
Journal of Islamic Marketing (2012) 3 (2): 190–206.
Published: 22 June 2012
... contextualized in the often more conservative Arab societies of the Middle East. The purpose of this paper is to provide a foundation for discourse in this area through the study of mobile phone use patterns of a highly educated group of young Saudi women vis-à-vis privacy. Design/methodology...

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