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Keywords: Word-of-mouth marketing
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3596–3620.
Published: 25 June 2024
... 15 04 2023 05 07 2023 29 11 2023 24 04 2024 02 05 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Involvement-commitment theory Food delivery apps Religiosity Resistance to negative information Word-of-mouth...
