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Keywords: Word-of-mouth marketing
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Journal Articles
Summoning food at the push of a button: the interplay of religiosity, involvement and commitment in post-adoption behaviors
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3596–3620.
Published: 25 June 2024
... information Word-of-mouth marketing PLS-SEM One of the unintended consequences of the coronavirus-induced health pandemic has been the significant shift toward the use of online food delivery services such as Deliveroo, DoorDash, Talabat and Uber Eats (or Careem Now as it is branded in the Middle...
