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Keywords: Workplace Islamic da’wah
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3727–3747.
Published: 24 June 2024
...Hajira Liaqat; Ishfaq Ahmed; Sheikh Usman Yousaf Purpose This study aims to develop a Workplace Islamic Da’wah (WID) scale, which measures the extent to which an organization incorporates the sharing of religious teachings at work through words and artifacts. WID is theoretically grounded...
