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Keywords: e-Money
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (6): 1180–1196.
Published: 14 May 2020
...). The interaction moderation technique is used to investigate the moderating role of KR on intention to use e-money. Findings The results show that SN significantly influences customers’ perceived usefulness (PU), ease of use (PEU) and intention to use e-money (INT). PU is also proven as a direct predictor...
