.... However, electronic word of mouth (eWOM) failed to moderate attitude–purchase intention or trust relationships. Research limitations/implications This study uses trust transfer theory in a novel cultural setting, thereafter providing hands-on implications for halal food firms that desire expansion...

...Anubha Purpose The purpose of this study is to examine the role of attitude as a mediator in exploring the Halal cosmetics purchase intention of Indian Muslim women. Various drivers of electronic word of mouth (eWOM) (quality, quantity, consistency and quantity) have been tested as antecedents...

..., the present study has been based on relationship marketing theory with the following goals: EWOM Website quality Online customer loyalty Online relational bonds Online relationship quality The development of online services has dramatically changed the manner of customers’ interaction...