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Keywords: halal logo/certification
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (4): 441–460.
Published: 14 November 2016
... the halal logo and Islamic brand intention in the context of non-Muslim halal food manufacturers with halal purchase intention, is almost completely unavailable. Though marketers are beginning to gain an understanding of the importance of the halal logo/certification...
