Keywords: Emotional intelligence
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Journal Articles
Journal Articles
Journal of Modelling in Management (2009) 4 (1): 19–27.
Published: 13 March 2009
... Shiizuka can be contacted at: shiizuka@cc.kogakuin.ac.jp © Emerald Group Publishing Limited 2009 Consumer behaviour Emotional intelligence Marketing Looking at business from a kansei (emotional/sensitive) value creation perspective, we realize that the current situation...

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