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While behaviour-based safety (BBS) is not new and is even becoming increasingly common, particularly among large construction organisations, research on BBS and hence its implementation has paid limited attention to the role of innate drivers of behaviour, particularly human values (e.g. individual worker values). It is argued in this paper that there is a need for empirical studies in this area towards the generation of fresh insight that could be valuable for designing more robust interventions for strengthening BBS programmes.

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