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Jason Riis
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Journal Articles
Using Default Options to Increase Healthy Add-Ons to a Meal
Available to Purchase
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2017) 3 (1): 39–50.
Published: 26 October 2017
Journal Articles
Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage
Available to Purchase
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2015) 1 (1): 75–107.
Published: 18 May 2015
