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Jenny L. Zimmermann
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Journal Articles
How Consumption Vocabulary Directs Product Discussions: The Guiding Influence of Feature Labels on Consumers' Communication and Learning about Products in Online Communities
Available to PurchasePhilipp Scharfenberger, Jan R. Landwehr, Claire I. Tsai, Jenny L. Zimmermann, Andreas Herrmann, Ann L. McGill
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2020) 4 (2-4): 173–202.
Published: 22 December 2020
