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Journal Articles

Segmenting Consumers According to Their Purchase of Products with Organic, Fair-Trade, and Health Labels

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Peter C. Verhoef, Jenny van Doorn
Journal: Journal of Marketing Behavior
Journal of Marketing Behavior (2016) 2 (1): 19–37.
https://doi.org/10.1561/107.00000026
Published: 19 October 2016
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Includes: Supplementary data
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