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Journal Articles

Adaptivity in Decision-Making Strategies across Age: Process Insights and Implications

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Vinod Venkatraman, Sangsuk Yoon
Journal: Journal of Marketing Behavior
Journal of Marketing Behavior (2020) 4 (2-4): 103–132.
https://doi.org/10.1561/107.00000067
Published: 22 December 2020
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Includes: Supplementary data
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