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Keywords: Branding and brand equity
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Journal Articles
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2017) 3 (1): 63–72.
Published: 26 October 2017
... and brand equity Children Social identity Theory of planned behavior Since the beginning of the new millennium there have been several hundred articles published regarding brand communities. With over 1,000 citations, Bagozzi and Dholakia (2006) would be classified a seminal article within brand...
Journal Articles
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2016) 2 (1): 19–37.
Published: 19 October 2016
...: Sustainable consumption, Market segmentation, Values, Consideration of future consequences, Consumer health, Market segmentation, Consumer behavior, Branding and brand equity Today's societies face many challenges related to consumption. The consequences of environmental pollution, global...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2016) 1 (3-4): 307–328.
Published: 24 February 2016
... of manipulation. I also wish to thank to Moti Gorin and Andy Egan for many helpful conversations about manipulation. © 2015 A. Barnhill 2015 A. Barnhill Licensed re-use rights only Behavioral decision making Branding and brand equity Law and Economics Law and Economics IN the last scene...
