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Journal Articles
Segmenting Consumers According to Their Purchase of Products with Organic, Fair-Trade, and Health Labels
Available to Purchase
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2016) 2 (1): 19–37.
Published: 19 October 2016
.... Acknowledgements: We thank Hans van Trijp and Ynte van Dam for their conceptual support in setting up the study. We also acknowledge Editor Klaus Wertenbroch for his support. © 2016 P. C. Verhoef and J. van Doorn 2016 P. C. Verhoef and J. van Doorn Licensed re-use rights only Keywords...
Includes: Supplementary data
