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Keywords: Sustainable consumption,
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Journal Articles
Segmenting Consumers According to Their Purchase of Products with Organic, Fair-Trade, and Health Labels
Available to Purchase
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2016) 2 (1): 19–37.
Published: 19 October 2016
...: Sustainable consumption, Market segmentation, Values, Consideration of future consequences, Consumer health, Market segmentation, Consumer behavior, Branding and brand equity Today's societies face many challenges related to consumption. The consequences of environmental pollution, global...
Includes: Supplementary data
