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Keywords: Values,
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Journal Articles
Segmenting Consumers According to Their Purchase of Products with Organic, Fair-Trade, and Health Labels
Available to Purchase
Journal:
Journal of Marketing Behavior
Journal of Marketing Behavior (2016) 2 (1): 19–37.
Published: 19 October 2016
..., a somewhat smaller segment purchases products with health labels. A third segment containing approximately 10% of consumers purchases products with both health and sustainable labels; these consumers tend to consider the future consequences of their behavior and have higher biospheric values. The fourth...
Includes: Supplementary data
