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Keywords: Marketing
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Journal Articles
Journal:
Journal for Multicultural Education
Multicultural Education & Technology Journal (2008) 2 (3): 156–169.
Published: 22 August 2008
...Maria‐Eugenia Ruiz‐Molina; Manuel Cuadrado‐Garcia Purpose The purpose of this paper is to discuss the use of virtual learning environments in multicultural higher education of two different subjects: foreign language and marketing. Design/methodology/approach The paper describes the aims...
Journal Articles
Journal:
Journal for Multicultural Education
Multicultural Education & Technology Journal (2008) 2 (3): 140–155.
Published: 22 August 2008
...Natalia Vila; Ines Kuster Boluda Purpose Marketing has attracted increased interested over the past 15 years in both academic and commercial circles and there has been a market rise in the number of students. At the university level, the characteristics of the teacher play an essential role...
