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Pier Luigi Giardino
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Journal Articles

Marketing automation and decision making: the role of heuristics and AI in marketing

Free
Pier Luigi Giardino
Journal: Journal of Management History
Journal of Management History (2025) 31 (4): 693–699.
https://doi.org/10.1108/JMH-09-2025-320
Published: 03 December 2025
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Journal Articles

Surfing the AI waves: the historical evolution of artificial intelligence in management and organizational studies and practices

Open Access
Matteo Cristofaro, Pier Luigi Giardino
Journal: Journal of Management History
Journal of Management History (2025)
https://doi.org/10.1108/JMH-01-2025-0002
Published: 19 March 2025
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