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Journal of Marketing Practice: Applied Marketing Science
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Earlycite Articles
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1995
Issue
1 March - Volume 1, Issue 1, Pages 9 - 88
1 June - Volume 1, Issue 2, Pages 7 - 68
1 September - Volume 1, Issue 3, Pages 7 - 67
1 December - Volume 1, Issue 4, Pages 13 - 84
Volume 1, Issue 3
1 September 1995
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ISSN
1355-2538
EISSN
1758-7794
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To tender or to negotiate: the buyer′s dilemma
George Holmes
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Ethics at the sales‐purchasing interface
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A case of double standards?
Graham Wood
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for Ethics at the sales‐purchasing interface<span class="subtitle-colon">: </span><span class="subtitle">A case of double standards?</span>
The marketing of pharmaceuticals: standardization or customization?
Gerard Doherty
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Christine T. Ennew
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for The marketing of pharmaceuticals: standardization or customization?
The marketing activities of new golf developments in the UK and Ireland
Vivienne Shaw
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Justin Alderson
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A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia
Socialization influences on preparation for later life
Identifying the expectations of older food consumers
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More than a “shopping list” of wants
The portrayal of older characters in magazine advertising
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