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Journal of Marketing Practice: Applied Marketing Science
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Earlycite Articles
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Issue
1 March - Volume 2, Issue 1, Pages 7 - 66
1 June - Volume 2, Issue 2, Pages 7 - 57
1 September - Volume 2, Issue 3, Pages 7 - 92
1 December - Volume 2, Issue 4, Pages 7 - 88
Volume 2, Issue 1
1 March 1996
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ISSN
1355-2538
EISSN
1758-7794
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Chameleons in marketspace
:
Industry transformation in the new electronic marketing environment
Hugh Pattinson
;
Linden Brown
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for Chameleons in marketspace<span class="subtitle-colon">: </span><span class="subtitle">Industry transformation in the new electronic marketing environment</span>
Market segmentation
:
A search for the Holy Grail?
Janet Hoek
;
Philip Gendall
;
Don Esslemont
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for Market segmentation<span class="subtitle-colon">: </span><span class="subtitle">A search for the Holy Grail?</span>
Differences in forecasting behaviour between large and small firms
Henry C. Smith
;
Paul Herbig
;
John Milewicz
;
James E. Golden
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for Differences in forecasting behaviour between large and small firms
From brand values to customer value
Martin Christopher
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for From brand values to customer value
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A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia
Socialization influences on preparation for later life
Identifying the expectations of older food consumers
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More than a “shopping list” of wants
The portrayal of older characters in magazine advertising
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