Issues

Stress and consumer behavior: Coping strategies of older adults

Anil Mathur; George P. Moschis; Euehun Lee
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Heritage, nostalgia, and the “grey” consumer

Christina Goulding
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A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia

Sherrie Wei; Hein Ruys; Thomas E. Muller
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Socialization influences on preparation for later life

Anil Mathur; George P. Moschis
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Identifying the expectations of older food consumers: More than a “shopping list” of wants

Caroline Hare; David Kirk; Tim Lang
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The portrayal of older characters in magazine advertising

Marylyn Carrigan; Isabelle Szmigin
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Editoral

Marketing and older consumers

Marylyn Carrigan; Isabelle Szmigin
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Viewpoint

Educating adland - is the advertising industry finally discovering the older consumer?

Kevin Lavery
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