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Mohammed Rafiq
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Journal Articles
Marketing shopping centres: challenges in the UK context
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1999) 5 (5): 119–133.
Published: 01 October 1999
Journal Articles
Marketing implementation in the UK engineering industry
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1996) 2 (4): 13–35.
Published: 01 December 1996
Journal Articles
The role of internal marketing in the implementation of marketing strategies
Available to Purchase
Journal of Marketing Practice: Applied Marketing Science (1995) 1 (4): 32–51.
Published: 01 December 1995
