... departmental perspectives. The case also raises some issues relating to the organisation of the new product development (NPD) process, particularly to marketing research and branding. © MCB UP Limited 1999 New product development Market research Brands Product design Manufacturing industry...

... for use by consumer and marketing researchers in truly identifying with customers today. © MCB UP Limited 1999 Marketing research Consumer marketing Qualitative techniques Focus groups Market research Some people would argue that two heads are better than one. Creation of ideas...

... relating to: 1 Industry demand and growth. 2 Import and production levels. 3 Major providers. 4 Differences in customer needs and whether this varied according to region. © MCB UP Limited 1998 Case studies Market research Marketing research Questionnaires Target...

...J.J.H. Harrison; W.R. Roberts; R. Pinson; B. Dorning In itself market research is unremarkable ‐ as were the methods in this particular instance ‐ but the context, i.e. the Birmingham Dental Hospital, was untypical, even by contemporary health standards. Reform of the public sector/NHS...

... analogue of it, so it is not possible to use this as a test of the significance of the result (Alford, 1990). Decision making Market research Market segmentation The initial choice of variables is itself a categorisation of the data which has no mathematical or statistical guidelines...