... goods Marketing Marketing strategy Organizational change A few years ago, I wrote an article describing what I saw as marketing’s mid‐life crisis. Marketing, particularly in fast‐moving consumer goods, seemed to be running out of steam. The innovation it had been responsible for over recent...

... on the survey results. This includes the need to show that action is taken over issues of concern uncovered by the surveys. © MCB UP Limited 1995 Case studies Implementation Marketing Model Organizational change Strategic planning The field of marketing strategy can be divided...