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Purpose

To investigate the role of simulation in the introduction of technology in a continuous operations process.

Design/methodology/approach

A case‐based research method was chosen with the aim to provide an exemplar of practice and test the proposition that the use of simulation can improve the implementation and running of conveyor systems in continuous process facilities.

Findings

The research determines the optimum rate of re‐introduction of inventory to a conveyor system generated during a breakdown event.

Research limitations/implications

More case studies are required demonstrating the operational and strategic benefits that can be gained by using simulation to assess technology in organisations.

Practical implications

A practical outcome of the study was the implementation of a policy for the manual re‐introduction of inventory on a conveyor line after a breakdown event had occurred.

Originality/value

The paper presents a novel example of the use of simulation to estimate the re‐introduction rate of inventory after a breakdown event on a conveyor line. The paper highlights how by addressing this operational issue, ahead of implementation, the likelihood of the success of the strategic decision to acquire the technology can be improved.

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