Customer-pulled and provider-pushed pathways for product-service system: The contingent effect of the business ecosystems

Veridiana Rotondaro Pereira is Professor at the Production Department of the Mackenzie Presbyterian University. She holds PhD and MSc Degrees in Service Management from the Production Engineering Department of the Polytechnic School of University of São Paulo and graduation in Civil Engineering from the Mackenzie Presbyterian University. She is Invited Professor in MBA programs of Business Schools. She collaborates as Section Editor for RMEC Journal (Revista Mackenzie de Engenharia e Computação).

Melanie E. Kreye is Associated Professor at Danmarks Tekniske Universitet. She holds a Mechanical Engineering Degree (Technische Universität Chemnitz), and PhD in Mechanical Engineering (University of Bath). She worked as Research Officer and Prize Fellow in University of Bath from 2011 to 2014.

Marly Monteiro de Carvalho is Full Professor at the University of São Paulo (USP) in the Production Engineering Department of the Polytechnic School in Brazil. She is Coordinator of the Project Management Lab (www.pro.poli.usp.br/lgp) and Quality and Product Engineering (QEP) CNPq research group. She holds a BSc in Production Engineering from the University of São Paulo, and MSc and PhD Degrees in the same area from the Federal University of Santa Catarina and the Post-Doctoral Program at the Polytechnic of Milan. Marly has published 12 books and a number of articles in relevant journals.