Sustainability failures have increased the pressure for manufacturing firms to come up with innovative solutions to resolve the sustainable matters. Drawing on the resource-based theory, the purpose of this study is to examine how supply chain visibility moderates the effects of sustainable practices on sustainable performance.
The data employed in the current work were collected from 355 small and medium manufacturing firms in Pakistan using a structured questionnaire. The structural equation modelling was applied to the collected data with AMOSS-23 and SPSS-25 package
The results show that sustainable practices (for manufacturing, procurement and distribution) significantly influence the firm's sustainability performance, and this relationship is moderated by supply chain visibility.
Sustainable practices are necessary for small and medium enterprises to achieve sustainable performance, but the previously under-explored moderating effect of supply chain visibility generally indicates that sharing information for learning, sensing and co-ordinating activities plays an intensifying effect.
