Diving into big data analytics (BDA) involves systematically collecting, examining, and analyzing vast data volumes, unveiling market trends, valuable insights, and discernible patterns. For manufacturers, BDA offers real-time insights into production processes, identifying inefficiencies, minimizing waste, and optimizing throughput to enhance overall operational efficiency. In an era where BDA is growing, academics and business professionals are exploring strategies to leverage these technologies’ revolutionary potential to gain a competitive edge. This study investigates the nuanced effect of BDA capabilities (BDACs) on organizational creativity, organizational impact, and digital transformation in manufacturing firms.
Through a survey, we collected data from manufacturing personnel (n = 404), and data was evaluated using a metanalytical approach (Partial Least Squares Structural Equation Modeling (PLS-SEM), IPMA, and SPSS).
This study’s findings suggested that BDACs positively impact organizational creativity, digital transformation, and organizational impact. Organizational creativity, impact, and digital transformation positively affect organizational performance (OP). Furthermore, the findings emphasized that digital transformation (DT) and organizational impact partially mediate BDACs and organizational creativity (OC).
Our findings illuminate the essential components comprising a BDA capability, revealing the profound impact of nurturing these capabilities on pivotal organizational functions, thereby influencing overall organizational performance.
This study offers unique insights by investigating the often-overlooked interconnections between Big Data Analytic Capabilities (BDACs), digital transformation, organizational impact, and creativity within manufacturing contexts. While prior research has emphasized BDA’s operational benefits, our study bridges a critical gap by examining how BDACs foster creativity and drive digital transformation, which in turn amplify organizational impact and performance. By uncovering BDACs' mediating effects, this research provides manufacturers with a framework to leverage analytics for not just efficiency but also innovation and sustainable competitive advantage in a rapidly evolving digital landscape.
