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Deregulation in the electricity supply industry (ESI) is taking place globally and this paper analyses a case of reform in Australia. The focus is on change management rather than the technical aspects of power generation, transmission and retail supply. Change theory has moved on from static models to dynamic models of strategic choice and it is against this background that the case is viewed. A contextualist approach is employed in which the substance, context and politics of change are used to analyse unfolding events. Management implications of the case are discussed.

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