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The dynamics and performance of female‐owned companies in the United Kingdom are focused on. Women can be differentiated by behavioural and motivational factors in their desire to start up in business, although these groupings are fluid and women are capable of changing into different modes of entrepreneur. The personal ambitions of women and their domestic arrangements largely determine the ways in which their enterprises evolve. The performance of the businesses is then explored from the perspective of individual qualitative and quantitative criteria of success. Initial success was not judged in terms of conventional economic criteria of profitability and advance orders. Regardless of business age, differences do appear between current and future success criteria.

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