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Purpose

This paper aims to analyse the concept of worker identity and the liability of foreignness caused by over‐reliance on expatriate managers and under‐reliance on local managers, and explores the implications for foreign enterprises and global organizational change.

Design/methodology/approach

The authors posit that being a successful global organization in the twenty‐first century requires a greater appreciation of local managers' institutional value and the overcoming of psychic distance towards the identity of such local managers. This in turn will combat the social exclusion and the weakening of worker identity of local managers. This will increasingly become an issue for multinational corporations as in the twenty‐first century they accelerate their expansion into large emerging markets such as China.

Findings

It is argued that multinational enterprises need to assess local managers' knowledge and contributions as having not only operational and market value, but also institutional value, such as access to local social capital.

Originality/value

This paper has original value in looking at community unionism as a way of overcoming the isolation of local managers.

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