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Purpose
The purpose of this paper is to explore the connections between autopoiesis, as described by Maturana and Varela, and Bakhtin's work on dialogue in understanding successful organizational rhetoric.
Design/methodology/approach
This paper reviews two foundational texts in order to see the connection between them.
Findings
The concept of “organizational closure” will govern the domain of communication and therefore also any act in rhetoric.
Originality/value
This is a first attempt to link “organizational closure” as it exists in autopoiesis to Bakhtin's notion of a superaddressee.
© Emerald Group Publishing Limited
2010
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