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What does it mean to recognize, acknowledge, counter and overcome an outbreak of a pandemic disease? Hospitals, airlines and supermarkets must know what we mean, as well schools, funeral homes and barber shops. The management of meaning in the public sphere is cloaked in political rhetoric and warlike metaphors become so frequent (second wave, reinforcements, resistance) that we live by them and swallow the sacrifice of liberties and civic privileges, at least until the evil virus stops threatening our lives and our money. The deployment of bellicose rhetoric spills over into the management of meaning of all social institutions not...

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