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Purpose

Underpinned by institutional legitimacy, this study explores how South African public university senior managers struggled to maintain legitimacy during an unplanned radical change process.

Design/methodology/approach

Gioia's grounded theory analysis approach is employed to analyse interviews with 37 senior managers of public-funded universities in South Africa.

Findings

This study's findings show that a change without proper planning severely damages institutions in all aspects of leadership's normative, empirical, moral and pragmatic legitimacy.

Research limitations/implications

This study contributes to the literature on legitimacy by illustrating the importance of institutional legitimacy during unplanned social change and the factors that negate legitimacy.

Originality/value

Though other legitimacy models have been well developed, they do not apply to such unplanned social change in organisations. This study shows a different angle of the legitimacy crisis under unplanned social change conditions.

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