Curriculum Change: Bold Thrusts or Timid Extensions Available to Purchase

With the accelerated impact of external forces on business school academic programmes, a key question that faculty and administrators must address is whether to continue to pursue incremental curriculum extensions (the traditional approach) or to undertake large‐scale reform and innovation efforts. A case is made that bold thrusts at large‐scale change are more likely to enhance educational relevance, invigorate faculty, and draw the B‐school closer to its primary customer‐the corporate community. Offers a propositional framework, built on seven principles of change applied directly to the process of curriculum change. Each proposition is supported with one or two mini cases drawn from experience within a large, publicly‐assisted university. By building on a series of bold, curriculum thrusts that include constituencies as active partners, a school will transform its character and strengthen quality.