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Keywords: Ben & Jerry′s
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Journal Articles
Environmentalism in Progressive Businesses
Available to Purchase
Journal of Organizational Change Management (1994) 7 (4): 82–100.
Published: 01 August 1994
...Philip H. Mirvis Examines the environmental innovations of several progressive businesses, including Ben & Jerry′s and the Body Shop, in the areas of products, processes, and campaigns to save the planet. Discusses how the green consumer market, copy‐cat competitors, infrastructure development...
