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Keywords: Brand image
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Journal Articles
Context and time in brand image constructions
Available to Purchase
Journal of Organizational Change Management (2014) 27 (5): 756–768.
Published: 11 August 2014
...Marja Flory and Eduard Bonet; Anne Rindell; Oriol Iglesias Purpose – The purpose of this paper is to further understanding of the roles that time and context play in consumers’ evolving brand image construction processes over time. Design/methodology/approach – This exploratory, qualitative...
