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Keywords: Brand performance
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Journal Articles
Organizational resilience as the mediator of relation between brand performance and organizational performance – reflections from the perspective of crisis times
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Journal of Organizational Change Management (2023) 36 (6): 932–949.
Published: 27 September 2023
... in this process should be noticed, especially in the times of emerging crises. In this context, the purpose of this article is to examine the mediating role of organizational resilience in the relation between brand performance and organizational performance. Design/methodology/approach In order to verify...
