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Keywords: Cognitive trigger
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Journal Articles
Triggering path creation toward sustainable transformation: case studies of Japanese SMEs deviating from conventional practices
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Journal of Organizational Change Management (2026) 39 (3): 616–634.
Published: 19 February 2026
...-managers’ critical observations of routine practices and ethical discomfort. These cognitive triggers prompt intentional deviations from conventional business models that initiate path-creating processes. Servitization, when aligned with evolving organizational values, serves as a means, not an end, to co...
